Brand reputation
A bad experience caused by a counterfeit is attributed directly to your brand.
Can you confirm that the product sold on a marketplace is yours?
Packaging is copied and serial numbers are imitated. When a consumer complains, you cannot say whether the product came from you.
Implementation
Lumvex in cosmetics.
The signature is applied within your box and label print run; your design is untouched. You see which region your product was read in and notice an unexpected market. Whether a returned product is yours is settled on the spot.
We offer cosmetics brands a setup that lets them show which channel a product was sold in and that it is genuine.
Situations met often in this industry: the origin of a product on a marketplace stays unclear; a consumer complaint is attributed to your brand; you cannot separate channels outside your authorised sellers; counterfeit product comes back to you as a return.
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Data
The scale of counterfeit risk.
7.8%
Share of sales lost by the cosmetics and personal care sector in the EU because of counterfeits
Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015€4.7 billion
Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study
Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 20154.7%
Estimated share of counterfeit and pirated goods in EU imports in 2021
Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025Risks
Risks in cosmetics.
Skin safety
A counterfeit of unknown composition carries a real risk to consumer health.
Channel complexity
Online marketplaces put product of unclear origin into circulation easily.
Regulation
Regulations relevant to traceability.
Cosmetic Products Regulation (EC) 1223/2009
Requires a responsible person established in the EU for every cosmetic product placed on the EU market, electronic notification before the product is placed on the market, and a batch number or a reference identifying the product on the label. Having batch information on the product forms the basis of traceability in recalls and complaint investigations.
Cosmetics Law No. 5324 and the Cosmetic Products Regulation: ÜTS notification
In Türkiye, cosmetic products must be notified to the Ministry of Health before they are placed on the market for the first time; the responsible person files the notification with TİTCK through the Product Tracking System (ÜTS), together with the product's original label. This record is the primary source consulted when identifying which responsible person a product on the market belongs to.
This section is for information only; official sources prevail for current obligations.
FAQ
Questions about cosmetics
Does the signature change how the product or packaging looks?
No. The signature cannot be seen with the naked eye; the colour, texture and packaging design of your product stay exactly as they are.
How do we tell whether a returned product is ours?
The returned product is held to the reader. A product without the signature separates on the spot, so a counterfeit is not accepted as a return.
Other industries
Industries facing similar risks.
Meeting request
Let's determine the right signature for your product together.
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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