Consumer health
A drink of unknown origin carries a direct health risk, and responsibility falls on the brand.
Who confirms that what reaches the glass is your product?
When an empty bottle is refilled, the label and the cap still look like yours. Nothing is left to show that the contents came from you.
Implementation
Lumvex in alcoholic beverages.
The signature is applied to your label print and the cap surface; a refilled bottle separates itself. In bars, restaurants and retail the product is verified as yours on the spot. Where your product was read is recorded, so illicit circulation is noticed.
We offer beverage producers a setup that lets them show at the point of sale that the bottle and the label are theirs.
Situations met often in this industry: you cannot tell that an empty bottle has been refilled; once the label is copied, no distinguishing mark remains; you cannot confirm the origin of product at the point of sale; when a health risk arises you cannot show the product was not yours.
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Data
The scale of counterfeit risk.
4.4%
Share of sales lost by the distilled spirits sector in the EU because of counterfeits
Source: EUIPO, The economic cost of IPR infringement in spirits and wine, 20162.3%
Share of sales lost to counterfeiting in the EU wine sector, according to the same study
Source: EUIPO, The economic cost of IPR infringement in spirits and wine, 2016€1.2 billion
Annual public revenue lost to counterfeit drinks in the EU, of which €739 million is excise duty
Source: EUIPO, The economic cost of IPR infringement in spirits and wine, 2016Risks
Risks in alcoholic beverages.
Tax and regulation
Illicit circulation creates both financial and administrative exposure.
Bottle refilling
Reusing an original bottle is the most common counterfeiting method in this industry.
Regulation
Regulations relevant to traceability.
General Communiqué on the Product Tracking System for Tobacco Products, Makaron, Rolling Paper and Alcoholic Drinks
Published in the Official Gazette on 11 September 2020, the communiqué governs the application of a non-counterfeitable banderole to alcoholic drinks and of a code or coded label in lieu of a banderole to beer products, and their activation by transferring the information to the data centre. The system is aimed at tax security and requires production and import records to be kept in order.
General Communiqué on the Application of Special Consumption Tax List (III)
Requires producers of alcoholic drinks to report banderole information and stock information for banderoled or coded products in the annexes to the SCT return in each declaration period. These reports make it compulsory to keep production and stock movements on record.
This section is for information only; official sources prevail for current obligations.
FAQ
Questions about alcoholic beverages
Does the signature change how the product or packaging looks?
No. The signature cannot be seen with the naked eye; the colour, texture and packaging design of your product stay exactly as they are.
Which surface of the bottle carries the signature?
The signature is applied to your label print and the cap surface; a refilled bottle separates itself. Which surface is used is decided after reviewing your bottle, label and cap.
Other industries
Industries facing similar risks.
Meeting request
Let's determine the right signature for your product together.
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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